Indie filmmaker hosts pay-what-you-can night at the Terrace

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Nathan Ives is an indie filmmaker who’s taking a new approach to indie film distribution. This fall, he’s embarking on a tour of the Southeast hosting pay-what-you-will screenings of the film he wrote and directed, It’s Not You, It’s Me, and he’s coming to the Terrace on Nov. 18. Each film screening is followed by a Q&A with Ives and the chance to donate as much or as little as you like.

He decided to hit the road because, he says, he’s never seen an indie filmmaker make money from the traditional model of indie filmmaking and financing. “As indie filmmakers we tend to have this ‘built it and they will come’ mentality. We think we’ll make this great film and it will win Sundance and your career will be made. But then you get your film done and that doesn’t happen.” Instead, filmmakers generally shop their film around to distributors, who sometimes, but not often, offer an advance, along with a 10-year contract and a $50,000 marketing fee that comes out of any future earnings.

So instead of doing that, Ives thought he’d go indie all the way. “My goal is to get as many people as possible to see the movie,” he says. “If I can just make enough money from these screenings and the DVD sales to keep myself on the road through 2014, that’s what I’m shooting for.”

The funds collected at each screening will go toward supporting Ives’ tour and paying back the film’s investors. It’s Not You It’s Me screens on Nov. 18 at 7 p.m. at the Terrace Theater, 1956 Maybank Hwy. The film is also available on iTunes and Amazon, and tickets can be reserved online at

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