March 07, 2012
The tagline for Bounce, a new digital broadcast network that popped up sometime last year, is "TV our way." In this context, "our" is referring to the African-American audience the channel, founded by Martin Luther King Jr.'s son and other notable black media moguls, is geared toward. On any given day, you'll find reruns of Soul Train and Fat Albert, programming for kids and teens, and sports and music shows, and we definitely didn't hesitate to flip to a different channel when Vampire in Brooklyn came on. But every once in a while, on a good night, you'll see excellent films — like Philadelphia, To Kill a Mockingbird, and Do the Right Thing — that make rare appearances on non-cable television. And in that case, "TV our way" means TV for anyone with decent taste in film. It's channel 5.3 for anyone with a digital antenna.