The beer club at Mellow Mushroom is nothing new, but the perks continue to keep people invested in the program. And the biggest perk might just be the annual Super Bowl party held at the Avondale Mellow. The private party gets started early with free drinks, food catered by Butcher & Bee (owned by Mellow co-owner Michael Shemtov), loud music, and Super Bowl squares. By halftime, the party is off the rails, whether the game is or not, and the dance party gets going. Sometimes there's even a laser light show. To get into to this fabulous party, all you have to do is drink 100 beers at any of the three Mellows in the Charleston group (Summerville, Downtown, Avondale). Once you do that, you're a lifer and get an invite to all kinds of stuff, from brewery tours to beer dinners. You also get a personalized 20 oz. mug that you can have filled with beer at the pint price. The second stage of the club is to drink 100 more beers, specified in a passport book, and then take a bartender's challenge. Once you're in the 200-club, you get to bring guests to the Super Bowl party, and then you will be the hero of all your friends.