Lockhart Steele, who co-founded the first Eater site in 2005, says they just couldn't ignore Charleston any longer.
"On a national level, people can’t read enough about the Charleston food scene," he says, so they decided to start what he's calling a micro-site. "We had to have somebody reporting about Charleston more regularly. The food scene there is that important to the national narrative right now."
To that end, they've hired a local editor, Angel Powell, and will be reporting on restaurant openings, chef shuffles, and the like.
Powell, a well-connected food writer who has written for Charleston Scene and the Local Palate and is married to jimihatt of Guerrilla Cuisine, says, "I"m really excited to be the editor for the launch of Eater," and promises to "report on news in Charleston and what’s happening."
Unlike, say, the New York or Chicago sites, which have many posts throughout the day, the Charleston site will have much less, in the ballpark of two to three items a day.
"Our model is to write 6 to 12 to 24 items a day," says Steele, "but the reality in smaller markets, Charleston being a prime example, is that to write six things a day would be ridiculous stretch. It's a lower volume Eater than we've ever done."
But that doesn't mean it won't have the same intensive focus on the food scene as its other sites. "It's not one of those projects that will get millions and millions of page views, but journalistically we're interested in doing it," says Steele.
And if you think you know exactly what Eater Charleston will be, well, don't be so sure. Steele says while they use a template for the sites, each market develops its own personality based on the scene and the editor.
"Unlke New York, Eater Chicago is a friendly and nice site written by a friendly Midwestern guy," he says. "We'll be figuring out over the next few months, what does Eater Charleston want to be?"