In a City Paper
exclusive, Jump Castle Riot reveals their debut video today for new single “For You,” off the band's summer release, Never Going Back
. The single and album was tracked at downtown Charleston’s Coast Records with producer Matt Zutell at the helm.
"I definitely think it’s a more mature record — our songwriting, our arrangements, and our teamwork have all grown tremendously," says guitarist Jay Van Raalte.
As for the video, that was done under the supervision of filmmaker Grey Gowder. "One of my favorite things about working with Grey was how holistic his approach was," says Raalte. "Before we dove into the details of shooting, we sat around and talked about the band: our history, what the song meant to us, our idiosyncrasies. Even if it didn’t directly make it into the video, all of that influenced his understanding of our vibe and how to make a video that fit us."
For Raalte, the location of the video shoot was also pretty special. "Before I was a musician, I was on Parrot Surf and Skate’s surf team. Angelo and everyone there have been super supportive of all my endeavors, even when I shifted my focus to music," she says. "Our drummer Bradley is also a skater, so he practically lives in Parrot. If you’ve ever been there, you know what a distinctive personality the actual shop has. It’s like the definition of cool."
Raalte says that the shop itself became another character in the video: "Getting to film in a place that we actually go in real life helped make shooting the video comfortable and authentic."
Jump Castle Riot will perform this weekend, on Sun. April 21, as part of Mex1 Sessions — an intimate concert series that raises funds for nonprofit Carolina Studios, which was founded by Hootie & the Blowfish's Mark Bryan. The charity brings a mobile recording studio, neatly packaged inside a bus, to local schools. Kids who may not otherwise ever get the chance to do so have the opportunity to not only learn about how music is made, but create music themselves.