Is Mary J. Blige-Burger King ad racist or just lame?

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Two weeks ago, former Charlotte Creative Loafing columnist and WBT radio host Tara Servatius resigned from her postion as a blogger for North Carolina-based right-wing think tank John Locke Foundation for posting a picture of President Barack Obama in S&M garb with a bucket of fried chicken between his bare legs. Many rightfully saw the racist intent in the image.

Servatius, however, did not. In fact, the conservative blogger claims she's colorblind. In a statement she released to the press, she had this to say:

I was searching for a picture of the president in drag to illustrate his Southern political strategy of courting young voters, a majority of whom support gay marriage. It was one of the first photos to come up on Google Images. Regrettably, I didn't think about the racial implications of the picture when I posted it. I simply don't think in those terms. Unfortunately some people do.

To me, fried chicken is simply a Southern cuisine. So the picture seemed perfect to illustrate Obama's Southern strategy.

Yeah. I don't buy her excuse either.

That said, I just don't get what's so racist about this new Mary J. Blige-Burger ad. Yeah, the African-American Blige is singing about a fried chicken wrap, but she's simply hawking another lame product. No racist imagery is employed.

However, the folks at Mademenoire see it quite differently. Apparently, black people can't like fried chicken — or at least they can't acknowledge that they do in public:

Burger King got you gurl. It’s no secret that they’re losing when it comes to the fast food industry. I mean Wendy’s beat their sales this year. They’re desperate. And you know what desperate execs do when they need to make money? They hurriedly throw together clichéd, often stereotypical, advertising campaigns. And that’s where you came in, Mary. Having a black woman sing about chicken was no mistake. They’re trying to reach the “urban” (aka black) demographic and they used you. Because God knows black folk won’t buy anything unless there’s a song, and preferably a dance, attached to it.

I don't know about you, but that doesn't make me want to buy a Burger Fried Chicken Wrap either. Check out Mary J. Blige's video below. Maybe it'll make you hungry. Maybe it'll make you angry. Maybe it'll make you remember the good ole days when Darius Rucker dressed as a cowboy and sang about BK's Tendercrisp Bacon Chedder Ranch sandwich. There was nothing racist about that add either, but damn if it wasn't trippy. Bonghits, anyone?

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