3-D movies better than they used to be

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Do consumers really have an appetite for 3-D? Yes, they do. According to a new study reported in the Hollywood Reporter last month, when given a choice between a traditional movie and 3-D, consumers not only chose 3-D, but also a higher price for the ticket, according to a new study by Nielsen. After the release of Beowulf in 3-D in November, box office sales increased 65 percent compared to sales of the regular movie. Nielsen examined over 4,000 theaters featuring both kinds of screens. Though viewers chose 3-D, the study found consumers were often unaware movies were available in 3-D. They also didn’t know where to find these theaters. In North America, there are more than 1,000 3-D cinemas on which about 10 titles are expected to be shown in 2009. —Caitlin Baker

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