CBT makes a commercial

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To promote its upcoming performance of Magical Mystery Tour, the Charleston Ballet Theatre has put together this 35-second commercial. It's clever marketing. Not so much because the dance company is putting this on TV but because it's sending the movie file to people in the hope that they will post it on their blogs, Facebook pages, Myspace profiles and so one. Looks like it's working so far.

Click here to see the commercial.

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