Best Billboard Campaign

One Diaper A Day Isn’t Enough

Staff Pick

This North Rhett Avenue billboard greeted drivers heading from Remount Road to Park Circle. It left us scratching our heads. For starters, you mean, some folks only use one diaper a day? Ewww. Two, “one diaper a day isn’t enough” is a catchy enough slogan, but it’s nowhere near as good as the obvious one: One diaper a day won’t doo.

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