Last year, Charleston resident K. Cooper Ray, founder of Social Primer, teamed up with Brooks Brothers to create a line of reversible bow ties. Ray's website Social Primer is all about manners, conversation, style, and handling your liquor - all important skills for Southern gentlemen to possess. Ray hosted a launch party for his ties at the King Street Brooks Brothers last summer, with a shag band set up in the corner, a South of Broad crowd, and a steady stream of refreshing cocktails. The ties were a hit, sweeping men's style blogs across the country.
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