Perhaps we’re being too literal, but there’s something about the Pretend Store we don’t understand. Is it pretend because it’s only there occasionally? Then can’t it just be a pop-up shop? Is it pretend because it’s not an actual store? That doesn’t make sense since they have some goods for sale online. Or is it some sort of Emperor’s New Clothes scenario where they trick you into buying this pretend good but you get nothing in return? That sounds like it should be illegal. There those brainy Fuzzco kids go again, making us think.