Best of Charleston 2009 » Shops & Wares | Critics' Picks

Best Strip-Mall Boutique

i Heart

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i Heart
38 Windermere Blvd. West Ashley
(843) 225-2722

A West Ashley strip mall isn't a place you'd expect to get some of the cutest dresses in town, but you'll find them at i Heart. Owner Kate Pittard decided to follow her dreams and opened the little boutique after graduating from College of Charleston. It's since gained a reputation for featuring some of the most fashion-forward clothes and accessories around. The store recently relocated from its Avondale location to a spot in the Windermere Shopping Center, but it's worth the short drive from downtown. In fact, you'll feel better knowing that not every downtown hipster and college girl will be wearing the same thing as you. Kate may not have won the Bachelor's heart, but she's won ours.

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