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Forever 21 opening was not for the faint of heart

Materialism Meltdown


As a struggling writer/fashion lover, I couldn’t wait to visit Forever 21’s new store on Saturday morning. I made plans to rise early, get breakfast downtown, and hit the marble floors running.

I was not at all prepared for what I found. It looked like the College of Charleston’s female dorms had exploded inside the building — girls of all ages crawled like ants all over the racks of clothes, shoes, and accessories. Back when the store was Saks Fifth Avenue, it had a more boutique feel, with strategically placed clothing racks and plenty of room for leisurely shopping. However, this trendy mega-store was so packed with goodies and shoppers that I could barely move.

The line for the fitting room wrapped around the entire store, and collided with the line to check out, which was more like a mob than a line.

“How long have you been waiting to check out?” I asked a couple of girls, who were camped out on the floor with their selections. “Two hours,” they replied nonchalantly, as if it was totally normal to wait two hours for a three-dollar necklace. (A very cute three-dollar necklace, but still.)

I also spoke to some employees, who said that girls had spent the night outside the door, waiting for the free gift cards at 10 a.m.

“But... It was 29 degrees last night!” I stuttered.

They shrugged.

All afternoon, I watched girls (and a few guys) parade around Charleston with their bright yellow bags. I have to admit I felt jealous. While I don’t have the time or the desire to wait hours in a line, I definitely made plans to hit the store up on Tuesday morning. Hopefully by then there will be room to move.

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