The Joneses

Rated R 93 min. 2010

The Joneses is a slyly entertaining, slick, and thought-provoking ride. Kate (Demi Moore) and Steve Jones (David Duchovny) appear, on the surface, to be Ken and Barbie-perfect dreamboats. They have svelte good looks, money to burn, and all the goodies that come with success: an amazing home, technological gadgets galore, a dream kitchen, and (most valuable of all) hours to while away at the spa, play golf, or speed walk around the neighborhood. But if the Joneses appear too good to be true, they are. In fact, Kate and Steve and their two very good looking teenage children Jenn (Amber Heard) and Mick (Ben Hollingsworth) are implants: embedded marketers. Their job, as the newest, prettiest residents of their upscale suburb, is to subliminally pimp a raft of products from golf clubs to jogging suits, video games to frozen foods. Director/writer Derrick Borte has tapped into a genuinely troubling dimension to the current subliminal style of marketing, from viral ad campaigns to products implanted into movie story lines. We are perpetually, often without even knowing it, being marketed to. But as the story winds down, The Joneses trades critique for the delivery of a too-obvious message and a wobbly, hysterical ending that insults the audience’s intelligence.

Film Credits

Official Site:

Director: Derrick Borte

Writer: Derrick Borte

Producer: Derrick Borte, Doug Mankoff, Andrew Spaulding and Kristi Zea

Cast: Amber Heard, Demi Moore, David Duchovny, Gary Cole, Glenne Headly, Ben Hollingsworth, Lauren Hutton, Chris Williams, Ashley LeConte Campbell and Christine Evangelista


The Joneses

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