Facebook is a great way to get the word out about events. It's also a great way to let everyone know how cool you are. In the message area, a lot of people seem to feel the need to let everyone know why they can't make it, but only if they're doing something better. "Oh I really wish I could make it to your birthday party but I'm going to be hiking in Italy! Waaah!" "Sorry I can't come to your shitty art opening but I will be jetting off to New York! So sad." I could give two shits. Stop your bragging and just check the "no" box.