The College of Charleston’s Office of Tourism Analysis has been crunching numbers since March, and they’ve come to a not-so-surprising conclusion: Charleston Fashion Week is very good for our city.
The 2010 Economic Impact Study states that the five-night event helped boost the local economy by $1.7 million. They used online and on-site surveys to determine that visitors spent $34 more per day than average tourists, on food, lodging, and shopping, making their average daily expenditure $202. Other findings: attendees say they spent an average of $5000 per year on fashion and planned to visit local stores, 40 percent of attendees reported a household income of more than $100K, and the average age of attendees is 34 years old. In addition, over 22 jobs were created for the event.