If you thought Charleston Fashion Week only causes a crowded downtown and doubles the traffic, it's time to reconsider. With over 48 million national and international media appearances – in TV, print, social media, and radio – this year’s fashion extravaganza boosted the local economy by more than $2.4 million, according to a CFW press release.
Considering its average attendee boasts a high level of education paired with a large income, it’s no surprise that guests spent an average of $700 for residents and $2,000 for visitors over the course of the event.
Each year, Charleston Fashion Week uses Marion Square to present a variety of fashion designers and retailers to the public. This year’s event showcased more than 45 runway shows, including the Rock the Runway Model Competition and the Spring Bridal Show. Some stores used it as a chance to promote their wares, including King Street’s Copper Penny Shooz and Mt. Pleasant’s Gwynn’s.